Marketing+a+Health+Care+Practice


 * 1) Budgeting to advertise **This whole subject takes 5 credits, ie Marketing a health care practice.**
 * 2) Web-site design **Presentation by course leader of 1 hour to discuss reasonable marketing budgeting**
 * Optimise search engine hits **Formative task to design a website using proprietory software downloaded from www and upload to wiki, or college web space**
 * Including meta-tags and inward links
 * Use of networking sites (Facebook, LinkedIn, Twitter)
 * 1) Leaflet design and distribution **or Formative task to design and write a leaflet, with corporate styling to match the web-site**
 * 2) Local advertising **Marketing show, inviting a number of companies to present their product in a market stall type set up for students to circulate and question their success, promotion, etc. eg Yell.com, Business pages, Your Local Handbook, 118118, Find an Osteopath etc.**
 * Yell
 * Local free papers etc
 * Ensuring entry on telephone search systems 118118 etc
 * Find an osteopath/accupuncturist/chiropractor
 * 1) Signage and planning consent **1 hour lecture highlighted potential planning costs and pitfalls**
 * 2) Talking to local business groups ** How to project a professional demeanor to other businesses. **
 * Chamber of Commerce
 * Rotary Club
 * Buffaloes
 * Masons
 * NCT
 * Baby massage
 * Networking clubs
 * 1) Getting to know local GPs, consultants and surgeons, and communicating with them

This is just a starter for the marketing section of our course, I'm not sure if it's what we're supposed to be doing, but at least i feel as if i contributed something!